A lead product designer with over 15 years of experience in the industry, I have a passion for creating intuitive and visually stunning digital experiences. With a strong background in user centred design, my expertise spans across the entire design process.

I have a strong focus on creating cohesive and consistent design systems, and I have a talent for leading and mentoring design teams to achieve excellence.

A proven record of designing and refining digital products and websites within an agile framework to the highest standards, for a wide range of large brands and high-profile clients.

A hands-on thinker and practitioner, creating value and growth in the intersection between user experience design, creative digital design, art direction and front end web development. I have worked in ecommerce, digital learning, health tech, marketing, advertising and digital design agencies, managing ‘in house’ design teams and as a consultant / freelancer.

Delivered creative and technical thought leadership to a large number of international retailers both small and large. A track record of creativity, flexibility, with a wealth of knowledge, experience and skills to manage digital teams to achieve and exceed business expectations.