Cloggs had ambitions to completely rebrand the company and build their site from the ground up without losing any of their impressive and well established SEO that had been added to the site over the previous decade. This threw up many design challenges that helped push the boundaries of the ecommerce platform by using off canvas layouts, varied web typography, scalable vector graphics and icon fonts.
The design of the site lifted the new Cloggs branding into a much bigger and affluent market and stats show that after six weeks conversion rates saw an increase of 25% on desktops, 35% on mobile and a 65% rise on tablet devices. Besides having a responsive site that offers the best possible customer experience regardless of the device they view the site on, the new Cloggs site also includes an isolated checkout and inline validation to improve both the user experience and increase conversion.
